Diagnostic
Get your Growth Score
Twelve questions, three minutes. You get your Growth Score across six dimensions of your revenue system, mapped to our maturity model, plus the two areas to fix first. No email gate; the score is yours.
Question 01 / 12
Acquisition
Do you know your acquisition cost and payback per channel?
Answer for how things actually work today, not how they're supposed to work. The model behind the score is public: see the maturity ladder on the Framework page.
53
/ 100 · Level L2 · Instrumented
Acquisition
82
Conversion
41
CRM & Pipeline
38
Automation
61
Analytics
54
Retention & Expansion
48
Second tool
What does a customer cost you, and how fast does it come back?
Pure arithmetic on your own numbers. If the payback period surprises you, the Growth Score above will usually tell you which stage is doing the damage.
CAC payback calculator
Your numbers · nothing stored
Ads, content, tools, agency fees: everything spent to acquire.
Customers, not leads.
MRR per customer, or monthly average for non-subscription.
Revenue minus cost of delivering it, as a percent.
- CAC · cost per customer
- €500
- Monthly contribution per customer
- €187.5
- Payback period
- 2.7 mo
A common working target in SaaS is payback under 12 months; treat the threshold as context-dependent, not a law. The number that actually matters is per channel, not blended: if you can't produce this math per source, that is itself the finding.
What a bottleneck looks like
One mismatch can outweigh the whole ad budget
A modeled funnel with every input stated. This is the shape of finding the Growth Leverage Map ranks: not more spend, one repaired stage.
As it runs today
10,000 visitors · 4% opt-in → 400 leads → 15 customers
One repaired stage
Assumption, stated: matching the landing page to the ad moves opt-in from 4% to 6%.
Same 10,000 visitors · 6% opt-in → 600 leads → ~22 customers
No extra spend. The constraint was message match on one page, not the budget.
Worked example · modeled arithmetic · assumptions stated
The first step
See where your system leaks.
One 30-minute growth diagnostic on your actual funnel: the constraints slowing growth and the opportunities with the highest leverage, ranked by what they cost you, whether the fix is positioning, CRM or AI automation. You leave with the one-page Growth Leverage Map and a prioritized fix sequence, whether or not we ever talk again.
30 min · Free · No pitch · the map is yours either way
Not ready for a call? Get your Growth Score in 3 minutes and see where your system stands first.