Technical co-founder, ZIAVE
Daniyal Urastayev
The job was never the typing
Since 2023 Daniyal has produced launches. Not as the executor: as the person who decides what gets built, who builds it, and when it's actually done. Market research, then audience research, then a product an actual segment needed, then the funnels and the content that sold it, then the team that shipped all of it. The concept, the roles, the quality bar. That judgment is the background showing.
Before ZIAVE
15+ launches across education and digital products, from pre-launch warm-up through sales and post-launch analytics. Content systems that reached 500,000+ people organically. One audience grown from 1,000 to 23,000 through positioning, packaging and acquisition, not through more spend.
Product ladders from a first offer to a scalable model: courses, mentorships, memberships, academies. Evergreen, webinar, VSL, quiz, email and Telegram funnels with retargeting, built on Make, Zapier, Airtable, Tilda, CRM and payment platforms. Launch teams assembled and led: design, editing, copy, tech, sales, each with a playbook so the work stayed consistent no matter who held the seat.
And the metrics behind all of it, owned end to end: CTR, CR, CPL, CAC, LTV, retention. A launch without a definition of done drifts, so the bar went in up front.
What that turns into here
Offer architecture, customer journey mapping, product-market fit validation, funnel optimization, revenue modeling, launch operations: none of these are services on a menu. They are the parts of one job, which is deciding where a revenue system actually breaks and in what order to fix it.
The same producer seat now runs a different team. Strategy, research, production, quality and operations are departments with roles, boundaries and gates: high-stakes actions stay human-approved, routine ones run monitored. Delegation is a property of the risk, not of the executor. It is the same discipline that kept a launch on brief, written down as rules a machine enforces on every action.
The throughline: turn expert knowledge and messy operations into systems that keep producing without a person in the loop.